FOR IMMEDIATE RELEASE
May 1, 2011
Contact: Dawn Skowronnek 423-994-7680
12-Year-Old Challenges Community to Shave Heads for Pediatric Cancer
Event set to take place June 26 at Chattanooga Market
Chattanooga, Tenn., − On June 26, 2011, the First Tennessee Pavilion in Chattanooga will be the site of a hair-raising event. Well, more like a hair-falling event. That’s when people will be lining up to shave their heads in support of pediatric cancer care. Thanks to the efforts of 12-year-old Jack Skowronnek, “Jack’s Chattanoggins” will be teaming up with the Children’s Hospital Foundation at Erlanger Hospital and its Pediatric Center for Cancer and Blood Disorders to raise money – and awareness – for children’s cancer treatment through a head-shaving event at the Chattanooga Market. Jack and his Chattanoggins will be raising money as “shavees” by soliciting donations from friends and family. Anyone can register to participate, and all proceeds from the event will go to Children’s Hospital to help fund life-saving pediatric cancer treatment.
Inspired two years ago by the book “Drums, Girls & Dangerous Pie”, Jack decided to shave his head to show kids with cancer that it’s okay to be bald. After some research by his mom, Dawn Skowronnek, Jack discovered that he could shave his head and raise money for the research and treatment of childhood cancer through the St. Baldrick’s Foundation. That first year, Jack raised over $1,300. In 2010, Jack repeated his head-shaving event, and convinced some friends to jump on the bandwagon. The result was over $3,000 in donations, along with local businesses donating their time and efforts to help feed, entertain and shave heads.
This year, Jack has teamed up with the Children’s Hospital Foundation to make this event a city-wide affair. Thanks to Paul Smith and the Chattanooga Market, Jack will have a large venue for his Chattanoggins to shave their heads. The event will be organized and managed by Dawn Skowronnek and Children’s Hospital Foundation, and promoted via social media channels, grass-roots efforts, as well as radio ads with media partner, the Brewer Media Group. Jack is hopeful that he can convince local firefighters, police and perhaps some local Chattanooga celebrities to become shavees to help his cause.
Jack’s Chattanoggins is currently looking for opportunities to partner with restaurants throughout the city and suburbs for a series of recruiting events. Any business or organization that is interested in being part of this great event can contact Dawn Skowronnek at 423-994-7680. Individuals or groups that want to have their head shaved on June 26 can go to www.JackShaves.org and become a Chattanoggin by clicking on the “Register as a Shavee” link. You do not need to shave your head to support the event; online donations and volunteering the day of the event are equally important.
The event will begin at 11:00 AM on Sunday, June 26 at the First Tennessee Pavilion. Donations will also be accepted on the day of the event.